More information about this seller Contact this seller 1. Published by Cyan Communications About this Item: Cyan Communications, Former Library book. Great condition for a used book! Minimal wear. Seller Inventory GRP More information about this seller Contact this seller 2. About this Item: Paperback. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting.
Seller Inventory GOR More information about this seller Contact this seller 3. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact.
Some minor wear to the spine. More information about this seller Contact this seller 4. Ships from the UK. More information about this seller Contact this seller 5. Condition: As New. Book in almost Brand New condition. More information about this seller Contact this seller 6.
Used books cannot guarantee unused access codes or working CD's!. More information about this seller Contact this seller 7. Published by Marshall Cavendish Ltd. From: medimops Berlin, Germany. For marketers, that is the ultimate response to get out of their customers.
Wizard!: Harry Potter's Brand Magic by Stephen Brown
The message is not new. Harry Potter's success is ultimately because it is a great story. We humans are biologically drawn to the narrative.
Many brands have lost their narratives in their quest for the consumer dollar. But the thing is, building a story cannot be based on a step-by-step formula.
Wizard Harry Potters Brand Magic by Brown Stephen
Yes, it may seem that Harry Potter was constructed that way, but it was done intuitively. Everything happened because opportunities presented itself and sound decisions were made. And the most important thing was that it had to feel right. Now that, is how magic happens. Feb 03, Olaf rated it liked it. Highly readable and very entertaining, but ultimately all fluff. Stephen Browns book about the success story of the Harry Potter brand has lots and lots to say about a lot of things, but unfortunately he cannot explain what he set out to do.
He cannot explain what made Harry Potter successful. He lists several possible scenarios, but also discredits these afterwards. In the end it all comes down to one key factor: sheer dumb luck. Not a good way to end a book about marketing, but an entertaining r Highly readable and very entertaining, but ultimately all fluff.
Not a good way to end a book about marketing, but an entertaining read still. Oct 19, Tom rated it it was ok Recommends it for: Marketing students. Shelves: thrown-against-the-wall. Boy, what a mess of a book. A jumbled, repetitive, hodge-podge of "Harry Potter" as a marketing tour de force.
Interesting for that.
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Gumnior rated it liked it Jun 30, Not a good way to end a book about marketing, but an en Boy, what a mess of a book A jumbled, repetitive, hodge podge of Harry Potter as a marketing tour de force Interesting for that. Your email address will not be published.
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